Tarsus Group is searching for an experienced Digital Marketing Executive to support our Aerospace Group in Dubai.
This role will focus primarily on digital marketing activities. The successful candidate will be responsible for creating and executing digital marketing plans (Organic and PPC) that deliver tangible results whilst collaborating with the regional marketing teams and working closely with sales, production and other teams to deliver a portfolio of events.
Main Tasks & Responsibilities:
- Work closely with the Senior Digital Marketing Manager to create, implement & measure digital marketing campaigns across the assigned portfolio of events – with emphasis on exhibitor, visitor and delegate promotion campaigns.
- Develop, analyse and optimise all marketing channels (email, social, digital, etc.) to drive attendance and revenue in line with event objectives.
- Execute lead generation activities to increase MQLs and grow the database
- Support the marketing managers team in creation of targeted messaging, collateral and campaigns to enhance prospecting and drive exhibitor conversion
- Collaborate with supporting teams such as web and design to develop innovative and optimised campaigns while adhering to best-practices and policies.
- Negotiate and execute contra deals with relevant associations and publications – focusing on building long-term partnerships.
- Compile and analyse campaigns along with post event analysis and other reports as required.
Essential Skills and Experience:
- Minimum 2 years’ experience in publication/media/events
- Demonstrated skills, knowledge and experience in successful implementation of digital marketing campaigns across social media and search platforms
- Sound knowledge and experience in Google tools, CMS, CRM and Email Marketing platforms
- Working experience of database management & development including segmentation/advanced targeting
- Excellent verbal and written communication skills; speaks and writes clearly and fluently in English to both individuals and groups
- Shares information, collaborates and is comfortable participating as a part of a team.
- Comfortable working in a pressurised environment
Desirable Skills and Experience:
- B2B event marketing experience and/or knowledge
- Educated to University degree standard or equivalent
- Formal business/marketing higher education qualification
