At Curro, we care.
Portfolio Manager: Marketing
Curro Head Office
Vacancy Reference: 16319
At Curro, we value each employees contribution. We want our employees to excel, develop and hone their skills and make Curro a better place to be. If you are ready to be one of these employees, you should apply for the Portfolio Manager: Marketing (Meridian and Academy schools) position at Curro Head Office (Gauteng) to start 01 July 2023
What are we looking for?
We are looking for someone with the following experience, qualifications and /or skillsets:
Purpose Statement
Responsible for the day to day managing of and to actively oversee and guide direct subordinates within a specific models/s, ensuring they execute all planned marketing activities, these include acquisition, retention and brand management, within a specific model/s. They need to ensure these planned actions support the marketing and communication objectives stipulated in the over-all Curro Holdings Brand marketing strategy and the individual schools business strategic focus.
Education (Formal Qualification Required)
Minimum
- Marketing related qualification
Advantageous
- Sales related and/or teaching (education) qualification (advantage)
Legal Requirements (e.g. Driver’s License, Blasting Certificate, etc.)
Detail
- Driver’s License
Experience (Minimum Experience Required - type and number of years)
Minimum
- Minimum of five years’ experience in a similar role
Advantageous
- Sales and Marketing Experience in the Education Sector
- Project Management
- Brand and Reputation Management
- Crisis Communication Management
- Social Media Management
Position Description
Key Performance Area
Marketing strategy integration with national objectives (Marketing)
- Ensure marketing strategies are in line with organisational, specific model and marketing objectives.
- Co-ordinate and ensure that marketing objectives are aligned to a specific model at all levels and at school level that it is aligned with specific business strategic objectives.
- Ensure that an overall model specific plan is in place and executed accordingly.
- Ensure all marketing strategies and activities remain customer centric.
- Ensure all marketing strategies are focused on acquisition, retention and brand perception.
Marketing budget managed (Marketing)
- Oversee, assist and liaise with school marketers to their individual marketing budgets and tracking thereof
- Oversee, assist and liaise with school marketers to their individual marketing plans during budget preparations and during the year.
- Ensure budget allocations on model specific and school levels are optimal and cost effective.
- Provide support and input to business managers on the schools in their portfolio during the budget season.
Materials (publications) deployed (marketing)
- Ensure that all materials are in line with overall marketing strategy.
- Ensure that any new materials for schools are packaged and deployed in line with strategy.
- Maintain and ensure a consistent approach.
- Overall responsible to ensure that information is used correctly and accurately
Marketing projects, (over and above schools managed eg. Boardings schools; Enrolment Process Updates; Reporting etc (Marketing)
- Ensure marketing projects are in line with the brand and marketing strategy
- Ensure that all projects remain within budget
- Ensure all projects are measured and ROI is reported on
- Provide feedback to applicable stakeholders
Brand and corporate identity management (Marketing)
- Always be a brand ambassador
- Ensure the correct use of CI as per guidelines issued from marketing and brand managers
- Ensure brand audits are conducted in line with specification and standards with effective remedial actions ensuring consistent approach throughout the model.
Promotional events (open days and events supported) (Marketing: Acquisition & Retention)
- Ensure marketing projects within the portfolio are in line with the marketing strategy
- Ensure marketing projects within the portfolio are in line with specific event requirements
- Ensure that all events/projects remain within budget.
- Support the professional marketing plan (incl budget management)
- Ensure all projects achieve maximum PR coverage.
- Provide feedback to applicable stakeholders.
- Ensure that school events within the portfolio are executed to standards, within budget and effectiveness is maintained in line with strategy and project plans/s
- Ensure that feedback is provided on the effectiveness of the event and the respective ROI for reporting purposes and data analysis.
Brand and School social media presence monitored and managed (Social Media)
- Ensure schools within the portfolio have social media strategies aligned with and supporting the marketing plan objectives
- Ensure social media activities for schools within the portfolio are within required standards
- Ensure the consistent applications of standards applied across the model and in line with brand and corporate Identity
- Ensure that all social media activities are monitored and measured, and feedback is provided on the effectiveness of the campaigns
- Ensure ROI for reporting purposes and data analysis.
Manage online presence (Website)
- Ensure website maintained and updated in line with agreed communications strategy.
Staff training and development (people management)
- Ensure that orientation, on the job training and coaching is provided to school marketers/project leads and executive heads.
- Liaise with executive head and applicable manager when Individual development discussions and interventions may be required in the model.
- Execute performance management and disciplinary procedures with executive heads for school marketers should the need arise.
Staff management (marketing project leads within the portfolio)
- Assign tasks and responsibilities.
- Oversee work carried out.
- Manage performance and deliverables.
Stakeholder management (people management)
- Establish and maintain effective internal communication on brand and school level
- Communicate actions and address parents’ needs and requirements if and when required
- Ensure that enquiries and complaints are escalated to engage@curro.co.za
- Maintain strong focus on client liaison and customer care
- Build and maintain relationships with executive heads, business managers and other applicable stakeholders
Conduct and report on market research (Sales)
- Conduct research in accordance / In line with overall standards and strategy
- Generate reports/statistics timeously within deadlines as required
- Conducted surveys as required (service excellence and employee satisfaction)
Management of lead generation (Sales)
- Ensure sales funnel is adhered to
- Devise and action appropriate opportunities in line with overall strategy
- Audit leads converted to sales in line with targets
- Analyse quality of leads and assist with adjustment of target market to be more effective
- Assist and give guidance as to the effectiveness and possible improvement on processes
- Maintain open communications with stakeholders and action daily / as required
- Involve and mobilise the community as required in terms of strategy
- Track enrolments against targets to ensure they are achieved
- Ensure enrolment metrics are reported accurately and are entered into the relevant databases for reporting and analysis.
This is a Permanent position.
Read more about where you will work
Please apply before 18 May 2023.
Curro is an equal-opportunity employer, and therefore preference will be given to EE candidates
P.S Please view your profile for progress on your application.
If you have not had any feedback from the school within two weeks of the closing date of this advert, kindly accept that you were not successful for this position.
But don’t be dismayed, next time it might be you.
Due to the high volume of applications, only shortlisted candidates will be communicated with.
Curro reserves the right not to make an appointment.
